Every day, each person loses approximately 200 million skin cells per hour, which adds up to 5 billion skin cells per day. Skin renewal is a natural process that consists of a complete cellular renovation of the skin. In young adults, this cycle can be as quick as 14–21 days, while in middle-aged adults, it averages 28 days. With age, the skin cycle gradually slows down to 45–60 days in our 40s and 50s, and eventually reaches 60–90 days in our 50s and 60s.
During the skin renewal process, cells in the epidermis, the most superficial layer of the skin, divide and move to the surface, where they eventually die and fall off. This cell renewal is essential to preserve skin health and appearance. Thanks to this process, the skin remains clean, smooth and hydrated.
When cell renewal slows down, the skin can experience various problems, such as:
Multiple factors influence the cell regeneration process:
Even though some of these factors cannot be altered, such as age or climate, what we can improve are aspects of our lifestyle to promote the proper functioning of cell renewal processes. For example, reducing stress through practices such as meditation or daily exercise, giving up smoking, moderate sun exposure with protection, and using cosmetic products that contain potent plant nutrients, beneficial fats, minerals, and natural vitamins. These beneficial habits stimulate the skin’s natural mechanisms, such as cell regeneration, and thus help to prevent premature skin aging.
Nowadays, we find bad fats (synthetic or industrialized fats) in the vast majority of cosmetic brands, from chemical to natural ones. In chemical formulations, we find fats derived from petroleum (Petrolatum, Mineral Oil, Silicones, etc.). In natural cosmetics, we can often find hydrogenated fats on the ingredient list. Even though these oils can be originally from organic farming, their chemical modification turns them into detrimental hydrogenated fats (Cetearyl Alcohol, Caprylic/capric Triglyceride, Hydrogenated Rapeseed Oil, etc.).
Finding industrial fats in creams and other cosmetic formulations is very common. The skin cannot recognize these artificial fats, and instead of being absorbed, they remain on the surface of the skin. Those who experience dry skin tend to feel temporary relief when applying these creams, as they create a layer on the surface that temporarily covers the real dryness of the skin.
Although these creams may initially seem beneficial because they provide relief for dry skin, in reality, petroleum-derived fats and hydrogenated fats have a suffocating effect on the skin. The same goes for formulations that include waxes, such as beeswax or sheep’s wool lanolin. These substances have negative effects on the skin and result in the appearance of enlarged pores and slower cell renewal, as the skin can not breathe and dead cells accumulate on the surface.
These dead cells are drier than other cells, and consequently, as they accumulate, it results in rough, flaky skin. This flaky feeling gives the impression that the person has dry skin, when in fact the problem is that the skin has not renewed itself in time.
In an attempt to address the roughness, people tend to apply more creams with bad fats, which causes the skin to renew even less, requiring the application of even more cream.
This leads to a vicious circle, resulting in even drier skin and premature aging.
People often mistake skin with a buildup of dead cells for dry skin. Dry skin is characterized by an insufficient quantity of sebum, while rough skin is recognized by the appearance of wrinkles, open pores, and a dull complexion, which is the result of inadequate skin renewal that does not follow the skin’s natural regeneration rhythms.
The real solution to this problem is to apply lipids from cold-pressed vegetable oils, which penetrate the skin and nourish it from the inside. These beneficial oils do not interfere with cell regeneration, on the contrary, they help stimulate it.
To try to solve the problem of rough skin, many people start using cosmetics containing strong acids or undergo treatments with aestheticians or dermatologists. While the immediate result of such treatments seems positive because the skin looks smoother, they are very aggressive for the skin and have many negative consequences later on.
The consequence of constantly “burning” the skin with acids or dermatological treatments is that the skin becomes increasingly delicate and sensitive. This can lead to the appearance of blemishes and, in some cases, even increase the risk of developing cancer cells. After these treatments, the skin is very fragile and thin, similar to the skin under a scar or burn. The burned skin has difficulties tolerating exposure to sun radiation and other environmental influences.
As the person cannot be exposed to the sun after these treatments, this results in a lack of vitamin D in the skin, and can affect the correct functioning of the melanocytes and consequently cause irregular pigmentation.
Due to marketing campaigns, articles in beauty magazines, and dermatologist advice, many people are led to believe that the only way to keep skin looking young is to undergo peels or other aggressive treatments that burn the skin, or to apply cosmetics with bad fats that only provide temporary relief from skin problems. But the reality is that optimal results are achieved over time, as the skin has its natural rhythms of progressive renewal.
Today, it has become increasingly popular to opt for quick, harsh, and aggressive peels and excessive use of creams with bad fats instead of opting for periodic and gentle exfoliation. Rough treatment, such as harsh rubbing during cleansing, also contributes to skin irritability.
Aggressive peelings can be compared to taking an aspirin when you have a headache. If you take an aspirin once, that’s fine. However, many people take aspirin every time they get a headache without discovering the underlying cause of the pain and what the body tries to communicate.
The same is true for the skin; doing these actions occasionally and carefully is not as harmful as doing them regularly.
Achieving optimal skin regeneration is a daily effort and requires adopting correct habits in the daily routine to strengthen and protect the skin in the long term.
To ensure the correct functioning of the natural processes of skin regeneration, it is essential to follow a series of steps that favor optimal cell renewal.
Cleansing helps remove dead cells from the skin surface without damaging the hydrolipidic mantle, as long as it is done with a product that is gentle on the skin. The most appropriate is a cleanser that contains only plant oils, medicinal plant extracts, and clays and does not contain synthetic detergents (syndets). It is also important to cleanse with the right technique, such as the Wave Cleansing Ritual to avoid rubbing the skin.
A gentle but regular exfoliation helps eliminate dead cells without damaging or sensitizing the skin. The frequency of exfoliation should be adapted according to the skin type. In the case of sensitive skin, with inflammation, or with conditions such as rosacea or acne, it is advisable to start in an extremely gentle and gradual way to avoid irritations. Thicker, darker skin, on the other hand, requires more intensive and frequent exfoliation compared to lighter and thinner skin.
Choosing the right cosmetics is crucial for proper skin renewal, as they are applied daily and several times a day. It is essential to opt for products that include ingredients that enhance this process. Ideally, use cosmetics that contain:
The use of sunscreen helps protect the skin from damage caused by UV rays. It is crucial to opt for a sunscreen that contains biological and physical filters and is free of bad fats (hydrogenated fats, petroleum derivatives, etc.).
Excessive sun exposure, regardless of the protection factor applied, results in keratinization of the skin. Training the skin through gradual exposure to the sun, combined with applying a biological sunscreen such as Zen Solaire, increases the skin’s defenses and stimulates its natural processes such as cell renewal.
The ideal routine depends on several factors such as age, climate, skin type, and skin condition. Below are a few guidelines, but we encourage each person to connect with their skin and understand the particular needs of the skin.
The Instant Liberation masque is a highly effective product and can be adapted to any skin need by adjusting the amount, area, and frequency of application.
Apply a very thin layer of Instant Liberation as a cream after the night routine. Repeat the application every 10 days.
Once a week after the night routine, apply a very thin layer of Instant Liberation on the face like a cream. The masque should not be visible after its application.
These types of skin may present temporary redness after the application of the product due to increased blood circulation. This redness is very beneficial for the skin because it helps to tone and strengthen the capillaries.
To avoid a reddening of the entire face, our recommendation is to apply the masque by zones. Apply on a specific area of the face on successive nights (one night on the forehead, the next night on the cheeks, the next night on the nose and chin, etc.).
Oily, seborrheic, dull, flaccid, mature skin, with open pores, uneven pigmentation, scars, and skin with frequent sun exposure
2-3 times a week, as the last step of the night routine, apply a thin layer of Instant Liberation all over the face and leave it on overnight.
Skin with acne, blackheads, impurities, blemishes, blackheads, cysts, milium, ingrown hairs, and insect bites
Apply a thicker layer of Instant Liberation on the specific spot to be treated. Repeat 5 times a week until the condition of the skin disorder has improved.