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© 2024 LE PURE All rights reserved.
To truly understand the profound difference between LE PURE skincare products compared to other brands, we must dive deep into chemistry, the quality of raw materials, ingredient processing, formulation experience, and knowledge of medicinal plants.
Today, the market is flooded with thousands of organic skincare brands, most of which are formulated and produced by chemists in third-party laboratories or by individuals who have taken a short online course in cosmetic formulation.
The quality and efficacy of LE PURE products differ fundamentally from these brands. Our formulations are the result of more than 50 years of development, based on our own research and investigation.
While we firmly believe that organic skincare is preferable over synthetic skincare, it’s crucial to look beyond marketing claims and assess the true quality of an organic skincare product.
A plant can have healing properties, but in the wrong dose or associated with other plants it can irritate and even cause damage. The science of medicinal plants is extremely complex and only after decades of study a scientist is able to create a potent yet balanced formulation for the skin.
All LE PURE formulations are based on 50 years of research and investigation into the most beneficial plant combinations and doses for the skin. The thousands of high-vibrational plant components in each product are the core of the unparalleled results of the LE PURE products for the skin.
The formulation is the art of creating a synergy of plants, clays and minerals that provide the maximum benefits for the skin. At LE PURE the objective of each formula is to remain as close to nature as possible, in order to maximize the healing potential of each medicinal plant.
Most organic skincare products consist mainly of ultra-processed ingredients. While these substances are of natural origin, they only contain a very small amount of beneficial plant nutrients. In this section we explain the fundamental difference of the LE PURE formulations.
Once we have selected the ideal combination of medicinal plants and have created a formula to combine them, it all comes down to the quality of the individual ingredients. A cosmetic label cannot tell you about the ingredient’s quality, but the differences are abismal.
The consumer is blinded by long ingredient lists and big marketing claims, while the actual quality of the ingredients is often far from what you would expect. In this section we dive deep into the quality differences of each LE PURE ingredient: whole-plant extracts, cold-pressed oils and butters, essential oils, medicinal clays and minerals.
The way an organic skincare product is elaborated determines its quality. Many skincare products such as creams require the heating of the formulation to 60 – 90 C. Exposing the fragile plants to such high temperatures results in a significant nutrient loss.
At LE PURE we have created cream formulas that only require the gentle warming of the ingredients to 36 – 37 C (human body temperature). This raw processing preserves the maximum of medicinal plant nutrients.
Product preservation is a key factor in organic skincare formulas and it determines the ingredients, elaboration, expiration date and the type of container.
Conventional organic products frequently add chemically modified fats as they add texture and help to preserve the formulation. Furthermore they often contain preservatives that are not beneficial for the skin and some are even suspected to be endocrine disruptors.
In organic skincare the plants are always at the center of the product’s marketing, but they often contain chemically modified ingredients that act as fillers, preservatives and emulgators.
We don’t consider these substances beneficial for the skin and they often make up the majority of the product and the plant ingredients represent only a small percentage.
In Europe the majority of organic skincare certifications are issued by private for profit companies. This explains, why they allow so many chemically modified substances in a certified organic product.
We don’t agree with their low standards and have found a local governmental organization that certifies organic food products as well as organic skincare. Their standards are a lot stricter and they also make unannounced inspection visits to our lab to take samples of the plants for external testing.
Many people wonder whether organic skincare products are better than synthetic products. Organic skincare primarily consists of natural ingredients and is free from synthetic chemicals, pesticides, and genetically modified organisms (GMOs).
In synthetic skincare, there are many ingredients suspected to be endocrine disruptors, which can have negative effects on overall health in the long term. Most synthetic ingredients are not recognized by the skin, so they either have only an effect on the skin surface or are often stored in the skin tissue.
Also, organic products have a lower environmental impact. Organic farming practices, which are used to produce ingredients for organic skincare products, are generally more sustainable and environmentally friendly. They tend to use fewer pesticides and create less pollution and waste during production, contributing to better soil health and biodiversity.
When it comes to organic skincare, there are significant differences among the brands. Currently, organic skincare certification permits the use of chemically modified ingredients. This means that as long as the ingredient is certified organic, it may be subject to chemical alterations such as hydrogenation.
Once an ingredient undergoes such an artificial chemical modification, its molecular structure changes, like in the case of hydrogenated or trans fats. The process of hydrogenation changes a mainly unsaturated, liquid oil into a saturated, solid substance.
While a cold-pressed plant oil is beneficial for the skin, once it has been chemically altered, it cannot be recognized by the skin and may interfere with important organ functions. In addition, formulating a cream with a hydrogenated oil requires adding up to 80% of water to dilute this artificial, solid fat.
The antiaging benefits of organic skincare products depend on the nutrient levels of the medicinal plants in the formula. The LE PURE formulations have the highest percentage of plant nutrients on the market. We achieve this by eliminating chemically modified fats from our products, which allows us to create formulas containing only 25% of floral water, with the remaining 75% being a combination of potent medicinal plant extracts, clays, plant and essential oils.
Our Phyto-Potency Extraction Method™ assures that the maximum of plant nutrients is obtained from each medicinal plant. Our physical-mechanical elaboration methods do not alter the molecular structure of the plants, bringing their full healing and rejuvenating potential to the skin. The elaboration of our formulas without heat (below 40°C) avoids nutrient loss.
Whole plant extracts, sometimes referred to as full-spectrum extracts, are created by using the entire plant instead of isolating specific compounds. Studies have shown that extracts created from the entire plant are more potent than an extract containing an isolated substance from the plant.
Using whole plant extracts in skincare provides us with multiple benefits:
Natural ingredients in plants contain a wide range of nutrients that work together in a synergistic way. Each plant contains hundreds of different compounds that potentiate and balance each other, providing superior antiaging benefits for the skin.
While the industry often promotes a single isolated ingredient, e.g. synthetic vitamin C, it proves to be less efficient and bioavailable. Furthermore, these isolated ingredients are often mixed with other questionable chemically modified ingredients, creating an artificial product that the skin cannot recognize.
Whole plant extracts contain a combination of vitamins, minerals, antioxidants, phytochemicals, and other beneficial compounds. This synergy can have more balanced and complete and biocompatible effects.
Nutrients in their natural form often have better bioavailability and a greater chance of being absorbed by the skin or the body. This is because they are present in the same form as they are found in nature, which makes it easier for the body to recognize and assimilate them.
In contrast, synthetic or industrially isolated ingredients may not be as easily recognizable by the body and may behave as artificial chemical impurities that trigger a cellular fatigue process. Therefore, they do not retain the properties that are highlighted in the advertisements.
Just as a balanced diet is essential for good health, using products that contain a variety of natural nutrients can be beneficial for skin health. By using a wide range of natural ingredients, it is more likely that a variety of epidermal needs will be addressed and that it will not generate waste on the skin.
Natural products tend to have a lower chance of causing serious side effects compared to some synthetic ingredients. Since natural ingredients have been present in the human diet for centuries, it is more likely that the body will tolerate them well.
© 2024 LE PURE All rights reserved.
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