What is the origin of the natural scent of Ambroisie Celestial?

Ambroisie Celestial is a biologically active formulation made through a natural fermentation process. This artisanal method preserves and enhances the potency of the plant nutrients but also gives the product a scent that may feel unusual at first — especially for those accustomed to conventional skincare, where artificial perfumes are used to mask or create synthetic aromas.

The scent of Ambroisie reflects the vitality of its ingredients. Some people notice notes reminiscent of wine — a natural result of the fermentation — along with the delicate, evolving aroma of rose and jasmine. Because this scent profile is unfamiliar, the brain may initially perceive it as strange or intense. However, just like with certain natural foods, the sense of smell often adjusts over time. After a few days or weeks of use, many people begin to appreciate — and even enjoy — this authentic, living scent.

The sense of smell is closely connected to the limbic system — the part of the brain responsible for emotion and memory. This means that certain scents can unconsciously trigger emotional responses based on past experiences. If a person has associated a similar smell with a stressful or unpleasant moment in their life, even a completely natural and beneficial aroma may feel uncomfortable at first. This reaction is not about the quality of the product, but rather how the brain has learned to associate that scent.

At LE PURE, we believe that true luxury is rooted in nature, and Ambroisie’s scent is a reflection of its purity, power, and the unaltered intelligence of plants.